Wednesday, September 26, 2007

intertextual tv ad

Assignment: Upload/ Embed a TV ad to your blog and discuss the intertextual connections that it presents for you. Identify vertical/horizontal/tertiary texts as applicable.
I searched long and far for this spot!
I found horizontal intertextuality because it reminds me of the movie Transformers how the cars transform into a large robot. It also reminds me of the Beastie Boy's Music Video from the robot dancing in the city. The robot seemed to be doing an exact replica of the way John Travolta danced in Saturday Night Fever.

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