Assignment: Upload a print ad to your blog and identify at least one signifier & explain it's signified meaning using Pierce's semiotic categories of meaning.
This ad is meant to have you compare the audi to the camel, even though nothing about the camel is stated, its clearly the focal point. The comparison is the distance an audi can go on a full tank of gas and how far a camel can go on one "tank" of water. The camel is a symbolic sign.
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