Saturday, December 1, 2007

Ogilvy

My sister works at Ogilvy in Chicago. She just sent me some very neat things. Including, the book "Ogilvy on Advertising", and "The Creative Companion." Ogilvy's book seems to be his personal bible to successful Advertising, and the Companion is written by David Fowler. Each page gives at most 2 paragraphs of a guide or insight into creating advertising. I am terribly excited to read these.

No comments: